During the past month, I’ve slowed down the posting frequency for this blog and spent a lot of time pondering its existence. Like most creative endeavors, the site has morphed into something much different than where it began. It’s been thrilling to discover great films and connect with so many intelligent people in the online film community. I had little understanding of what the site would become and didn’t expect to enjoy blogging so much. I started posting four to five times a week, and keeping up with that pace was a constant goal. Somewhere along the line, the site reached a tipping point and started feeling like a job. I want to continue this project but must change to make it worthwhile again.
Although I’ve never considered the blog as a stepping stone to being a professional critic, it’s hard not to look for validation. There have been three times this year where I hoped to expand my online presence. The first example was applying for the Online Film Critics Society (OFCS), which seemed like a no brainer. It was a long process to get a juried response, and the reasons for the rejection were all over the map. I also inquired about participating in the Criticwire Survey, which gives online critics a chance to respond to a timely question about the movie world. This seemed like a long shot, but the lack of any answer was disconcerting. Finally, I hoped to cover the upcoming St. Louis International Film Festival by reviewing screeners prior to the festival. I located the right contact through a Twitter acquaintance and sent an inquiry. This request also was met with no reply, and that dismissal surprised me.
I mention these examples not to gain sympathy but to offer context for my thinking. That outreach was part of plans to strive for something more. Instead of bringing new opportunities, the results raised questions about the entire effort. My writing has improved, but there are thousands of similar sites. When you add in a full-time job, friends and family, and just trying to enjoy life, more time in front of a screen was less exciting. Beyond the external audience, was watching movies and writing about them still satisfying? That is the most important question in this endeavor. I don’t have an easy answer, and I’m definitely not ready to quit. Instead, I’ve decided to enact this solution:
Stop trying to be a film critic.
This choice may sound like I’m retreating, but it’s actually the exact opposite. I’ve often felt pressure for not seeing the movies that I “should” see. There are hundreds of worthy films released each year, and catching even a portion of them is difficult. When you add in trying to review them, it becomes impossible. This environment has led me to put together short reviews that have solid writing, but say very little. If I’m going to continue this blog, I must recognize that it’s okay to bypass obvious trends.
What’s strange about writing a personal blog is setting up deadlines that seem essential, but are really just markers. Instead of exploring a movie, I’m writing to meet an arbitrary date. Creating a schedule is important to keep the site flowing, but it can constrict the posts. By choosing to follow the rule above, I’m hoping to focus more on content. Why not take the time to do a more detailed post instead of a quick review? I’ve already moved in that direction by not having ratings and avoiding plot summaries, but there still are boundaries keeping the pieces in a certain format. This leads me to my second solution:
Slow down the writing process.
It’s important to get my thoughts down quickly after watching a movie. However, that doesn’t mean that publishing should happen soon afterwards. There’s a term called Slow Blogging that refers to a choice to ride against the stream of constant information. It’s hardly a new idea; the New York Times wrote a story back in 2008. Even so, the approach seems just right in my current stage of life. I have two young girls and want to spend as much time with them as possible. I’ve also been working to get healthier, and cramming in a quick blog post around other activities rarely works. It diminishes the quality of my writing and leads to stress and disappointment. It’s time to create a better balance.
When I think back to my favorite posts on this site, most of them are detailed essays that I spent weeks putting together. The short reviews barely register; it’s the more thoughtful pieces that stick in my mind. Doing a standard review of Skyfall was okay, but digging into it for several thousand words was much better. I’m not an expert on form, so it takes some time for visual themes and devices to make sense. Letting my mind ponder a movie can only help the blog. The number of posts may be smaller, but the results won’t feel like I’m checking a box. This leads to my final solution:
Diversify the content.
This evolution started earlier this year with a weekly look at Deadwood and several posts about Stargate Universe. I’ll keep doing marathons, but they’ll employ a looser format. The topics also may stray further into TV, books, and themed entertainment. The goal is to avoid falling into predictable patterns. I’m also trying to keep the subjects engaging for me. If I’m not excited to watch a movie or TV series, it’s going to carry over into the writing. It’s been so refreshing to blog about Survivor for Rob Cesternino’s site during the past two seasons. The community supporting RHAP loves the show, and connecting with them has been great. I’m engaged with the show, and writing never feels like work.
I want to develop a similar feeling about my writing for this site. I don’t have illusions that these choices will lead to more readers. There are so many blogs discussing films, and even having a small audience is inspiring. The current blogging environment is much different than where it was in March 2011 when I started the blog. Sites that were social centerpieces for many have become less influential. It’s just part of the ebb and flow of the Internet age. We’re all still figuring out what we can do, and new forms of content delivery keep changing the game. Professional critics are doing similar soul searching. It’s an exciting time for connecting with people around the globe. The challenge is ensuring that whatever we do is satisfying to each of us. I’m hopeful that these adjustments and others down the road will make this blog something that keeps inspiring me well into the future.